About us

Behind The Product Agency.

Your sourcing and purchasing department.

Όραμα

To empower businesses and brands to have access to a trusted sourcing and purchasing partner who can guide them, hand in hand through the process of manufacturing and/or buying high quality products leveraging them with resources that leaders from their industry use.

Mission

End-to-end service from sourcing and product development to purchasing and right through to quality control and shipping, simplifying the complex processes of buying.

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Martina Batzaka
About me

I’m Martina Batzaka and my career in retail and sourcing has been driven by a passion for bridging creative vision with market needs. 

 

In my professional journey, I have always undertaken projects from zero, conducting trend research and moodboards, deciding the products of the upcoming collection, reaching out to suppliers, making customizations if needed and ensuring that all the branding details encompass the company’s identity, negotiating the best price and terms, monitoring all the production process, confirming every stage, up to the final stage, the products in the company’s stores. My market and supplier research extended across diverse regions, successfully negotiating with over 500 suppliers in Asia and Europe. This resulted in the placement of orders worth $20 million, significantly enhancing the company’s portfolio with 800 new SKUs. I have developed a rich agenda of trustworthy and tested suppliers, ensuring reliability and quality in our sourcing process. 

 

My career path was shaped by my passion for the sourcing and purchasing industry, leading me to establish this agency. I am dedicated to guiding business owners and startups through the complexities of finding and acquiring the right products and suppliers. By providing tailored support and expert insights, I help transform innovative ideas into market-ready products. My commitment is to not only facilitate successful transactions but to be a part of our clients’ growth and success stories, partnering with them every step of the way.

OUR APROACH

Understanding you

The most important part of our cooperation is to listen thoroughly to your needs. Not just the big, obvious things such as price, product specifications and quality but all the things that are critical but hard to convey to suppliers: everything from your expectations of service delivery to the expectations of your product. We listen to your needs and share your challenges. We make your goals, our goals and we push boundaries to find the best solutions for you. No matter how big or small, new or old, B2B or B2C, local or global, your business might be, we have the drive, the knowledge and the right tools to look for and bring your product to market.

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About you
About you

Are you an online seller or brand owner facing the complexities of expanding your product line? Navigating the sourcing process overseas introduces numerous risks and disruptions, requiring vigilant management to mitigate uncertainties. Whether you’re struggling to find reliable suppliers for multiple products or concerned about maintaining quality during production, our expert sourcing strategies are essential, not just a luxury. We specialize in sourcing top-notch products and overseeing every aspect of quality control, turning potential risks into assured successes. Our extensive global networks and deep market knowledge enable us to connect you with the right suppliers efficiently, ensuring your operations remain focused and free from costly delays. Don’t let product sourcing challenges hold back your business growth. Partner with us today to secure your supply chain and expand your product offerings with confidence. Contact us now to learn how we can tailor our services to meet your unique needs.

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Let’s work together!